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Last updated April 27, 2020

Effective April 27, 2020


Your Data Is Important

Thank you for visiting the website located at’s services include connecting legal professionals with potential users of legal services. When you use’s website and services, you trust us with your personal data. We are committed to keeping that trust, which starts with sharing our privacy practices. This Privacy Policy explains in detail what personal data we collect and how we use that information. Please read this privacy policy carefully because you agree to our privacy policy by accessing or using out website and services.


Please also note that our website and services are only designed for a general audience and is not meant for children under the age of 18. We do not knowingly collect or solicit personal information from children under the age of 18.


For simplicity throughout this Policy, ‘we’ and ‘us’ means


Why do we collect your personal data?


We will only collect and process personal information, where we have a legal basis to do so. We rely on a number of legal bases, which includes:

  • Consent: We rely on your consent to process your personal information, which you can opt out at any time.

  • Performance under a Contract: Most of your personal data we process is necessary to perform our obligations under a contract we have with you, such as our Term of Use.

  • Legal Obligations: The processing of personal information could be necessary for us to comply with a legal obligation such a law, regulation, search warrant, subpoena, or court order.

  • Legitimate Interests: In some situations, we process your personal data to pursue our legitimate interests as a business. For example, we may process your personal data to provide and improve our sites and services or to keep our sites and services safe and secure. In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.


When do we collect your personal data?


We may collect your personal data as part of providing services to you and when you use this website, including:


  • When you are a legal professional and wish to register as a third-party service provider.

  • When you need legal services and contact us about using’s phone numbers to connect with a legal professional.

  • For verification of your identity, if necessary.

  • For submission of a payment for our services. 


Please note that your telephone conversation with us may be recorded, and we will inform you if your conversation is going to be recorded and the reasons for recording. We will record any personal data revealed during a telephone call, for example, name and contact details, to deliver appropriate services. Occasionally ‘special category’ personal information may be recorded where you voluntarily disclose health, religious, ethnicity or criminal information to support your request for services.


Call recording will be turned off when your credit or debit card details are given.


What personal data do we collect and process?


Information you provide voluntarily to us:


  • Your primary telephone number;

  • Your zip code;

  • The time and duration of your call;

  • The search terms used to find us;

  • The legal category and/or type of lawyer you selected;

  • The device in which you submitted this information;

  • Additional information that may be needed for better services.


Information we create/process when you use our services:

  • Information about your internet connection, the equipment you use to access our website and usage details. For example, the type of browser that you use (e.g., Internet Explorer, Chrome, Safari), your IP address, the type of operating system that you use (e.g., Windows or Mac OS) and the domain name of your Internet service provider (e.g., Verizon, AT&T). This information won’t identify you personally and we collect it only to improve the design and content of the Services and to enable us to personalize your Internet experience. We also may use this information in the aggregate to analyze Services usage, as well as to offer you products and services. 

  • We usually do not track your activity on the website. However, when an Advertiser is logged into its account, we track changes in such Advertiser’s status and updates to its profile. We may use this activity data to target those Advertisers with more specific marketing messages. In addition, when an Advertiser opens or clicks on links in email marketing messages from us, we record that information and may use it to refine subsequent marketing messages. This tracking will usually occur even where the applicable Advertiser has selected the "do-not-track" option on its Internet browser.

  • Details of your visits to our website as well as information gathered by the use of cookies in your web browser. Learn more about how we use cookies here.

  • Payment information


Why do we collect personal data?


We limit the collection of personal data to what is necessary to personalize your experience with the website, to provide you with high-quality services, and to meet our business needs in connection with the services. We do not sell, rent, exchange or barter your personal information to or with any third party for financial gain or marketing purposes.


Below we have highlighted our reasons for collecting your personal data:


  • Respond adequately to your requests for services or information.

  • Provide you with updated information.

  • Aid in the administration of our services to our customers.

  • Comply with laws, and government regulations/standards.

  • Facilitate and process payments for the services.

  • Prevent or detect unlawful acts.


We may also use your information to contact you about our or third parties’ goods, services, offers or promotions that may be of interest to you. If you do not want us to use information this way, you can opt out by following the instructions at the end of the applicable marketing message or contact us at


Where do we process and store your personal data?


Electronic Information:


Personal data will be stored on the electronic storage data systems in the United States.  


Hardcopy information:


The hardcopy of personal information we collect remains in the office located in the country where you receive the services or provide the information.


Who do we share your personal data with?


We consider your personal data confidential and do not share it with others except as described in this Privacy Policy. There are limited circumstances that require us to disclose your personal data to others in order to deliver services, or to meet our legal obligations or legitimate business interests.


Examples include:


  • Third Party Service Providers: We may share your information, for example, your contact information, with third party legal professionals as part of delivering our services to you.

  • Potential Users of Legal Services: We may share your information with potential users of legal services.

  • Subcontractors and Other Agents: We sometimes employ or contract with other companies and individuals to perform functions on our behalf, such as sending direct and electronic mail, removing duplicate information from user lists, analyzing data and providing marketing analysis. Depending upon the type of service they are providing, we may share sensitive personal data only as appropriate and necessary for the performance of the service. These parties are under contractual obligations to use your personal data only as directed by us and as needed to perform these functions. All are under a legal duty to handle such data in accordance with our information security and confidentiality standards, and this Privacy Policy.

  • Business Transfers: As we continue to develop our business, we might sell or buy assets. If is sold or substantially all of is acquired, personal data relevant to the operation sold may be transferred as part of the transaction. We will inform you of any such change of ownership.

  • Meet Legal Requirements: We share personal data if required by law/regulations or as we reasonably determine to be necessary to protect our rights or the rights of others, to prevent harm to persons or property, to fight fraud, or to enforce our website terms of use. For example, a government (in the United States, European Union, Canada or India) may require us to disclose personal data for national security or law enforcement purposes. We will inform you before we disclose any of your personal data to any government authorities, where such disclosure is legally permitted.  


How long do we keep your personal data?


Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected and as required under law. At the end of that retention period, your data will either be deleted completely or anonymized, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.


What rights do you have over your personal data?


You have the right to request:


  • Access to your personal information: You may request to obtain from ourselves a copy of the personal data we hold about you and to check that we are lawfully processing it.

  • Correction of your personal information: This provides you with the opportunity to have any incomplete or inaccurate data we hold and process about you, completed and/or corrected.

  • Erasure of your personal information: This right provides you with the opportunity to erase your personal data where there is no good reason for us to continue to process it. Please note that we may terminate all or part of your’s Services after we delete your data.

  • Object to processing of your personal information: You can object if there is something about your particular situation which makes you want to object to processing on this ground. You also have the right to object where we are processing your personal data for direct marketing purposes.  

  • Restriction of processing your personal information: With this right you are able to ask us to suspend the processing of your personal data.

  • Receipt of a copy of your personal data: You may request a copy of your personal data in a format that is structured and commonly used and transfer such data to other organizations. You may request the transfer of your personal data directly by us to other organizations.

  • Withdraw your consent with regard to the processing of your personal data for certain purposes at any time.


You can exercise any of these rights by emailing us at


To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Policy. If you have authorized a third party to submit a request on your behalf, we will ask them to prove they have your permission to act.


If you feel that your data has not been handled correctly, or you are unhappy with our response to any requests you have made to us regarding the use of your personal data, you have the right to lodge a complaint with the relevant data protection regulator.


How do we protect your personal data?


We utilize appropriate technical, administrative and physical safeguards to protect your personal data we collect in both physical and electronic format. We provide training to our staff and conduct periodic quality assurance audits. However, no computer system or information can ever be fully protected against every possible hazard. As a result, cannot guarantee the security and privacy of the information you provide to us. However, we shall notify you and any applicable regulatory agencies in the event that we learn of an information security breach with respect to your personal information. You will be notified via e-mail in the event of such a breach. Please be advised that notice may be delayed in order to address the needs of law enforcement, determine the scope of network damage, and to engage in remedial measures.


Will this Privacy Policy change?


This Privacy Policy is subject to change and we will post revisions on our website. Please check back periodically, especially before you provide any personal information. If the manner in which we use personally identifiable information changes, we will notify you by: (a) sending the modified policy to our users via email; and/or (b) any other reasonable means acceptable under applicable federal law.  


This privacy policy was last updated in April 2020




We hope this Privacy Policy has been helpful in setting out the way we handle your personal data and your rights to control it.


If you have any questions that haven’t been covered, please contact our Compliance Officer who will be pleased to help you:

  • Email us at

  • Or write to us at Attn: Compliance Officer LegalHelpline, c/o Dunsmoor Law, P.C. 1 Seneca Street, Suite 29-M32 Buffalo, NY 14203










This website uses cookies to distinguish you from other users of this website. This helps us to provide you with an optimized experience when you browse our website and allows us to make continual improvements to this website. A cookie is a small file of letters and numbers that we store on your browser or hard drive of your device used to visit this website. This Cookie Policy provides you with information about cookies we use and how to control them for this website.


What's a Cookie?


A cookie is a small text file that a website saves on your computer or mobile device when you visit the website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognizes that cookie, to develop a record of the user's online activity.


Cookies on this website may be delivered in a first-party (set by the website) or third-party (set by another website, such as Google) context and may also be set in association with emails you receive from us.


Cookies help us enhance your experience when using the website. They also help us understand how people use our website so that we can make continuous improvements for delivering an optimum experience.


Is a Cookie part of my personal data/information?


Personal data, personal information and personally identifiable information have become common terms used across jurisdictions around world and are used in various statutes and regulations in different contexts and are assigned different meanings. For example, under the California Consumer Privacy Act 2018 (CCPA), the term personal information refers to any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. The CCPA includes a non-exhaustive list of data types that fall within that definition. That list includes unique personal identifiers, a term which itself is defined as including cookies that are used to recognize a . . . device that is linked to a consumer or family, over time and across different services. In this context, certain cookies will be considered personal information for the purposes of the CCPA.


Similarly, the General Data Protection Regulation (GDPR) defines personal data as any information relating to an identified or identifiable natural person. Where such link exists, then such a cookie becomes part of the set of personal data.


Cookies Used on our Website


We use three types: strictly necessary cookies, performance cookies and targeting cookies.

  • Strict necessary cookies are essential to enable you to navigate the website and use its features. These cookies don’t store any personal data/information or personally identifiable information. For example, this type of cookies will remember the settings you’ve applied to our website such as layout, font size, preferences, colors, etc.

  • Performance cookies are cookies that allow us or third-parties to count visits, traffic sources and collect information about how visitors use our website. We do this so we can measure and optimize the user experience. All information these cookies collect is aggregated and therefore anonymous, so won’t identify you personally. For example, we have used and implemented Google Analytics to track and report website traffic, which helps us manage the performance and design of the website.

  • Targeting cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They don't store directly personal information, but are based on uniquely identifying your browser and internet device. If you don't allow these cookies, you'll experience less targeted advertising.


How do I Disable/Enable Cookies?


You have the option of being able to accept or reject cookies by modifying the settings in your browser. You should be aware that you may not be able to use all the interactive features of our website if cookies are disabled.


To manage cookies in a web browser, you should go to Tools/Internet options/Security and Privacy Tabs to adapt the browser to your preferences. If you use different devices in different locations, you'll need to ensure that each browser is adjusted to suit your cookie preferences.

Some modern browsers have a feature that will analyze website privacy policies and allow a user to control their privacy preferences. These are known as ‘P3P' features (Privacy Preferences Platform).


You can easily delete any cookies that have been installed in the cookie folder of your browser. For example, if you're using Microsoft Windows Explorer:

  • Open 'Windows Explorer'

  • Click on the 'Search' button on the tool bar

  • Type "cookie" into the search box for 'Folders and Files'

  • Select 'My Computer' in the 'Look In' box

  • Click 'Search Now' Double click on the folders that are found

  • 'Select' any cookie file

  • Hit the 'Delete' button on your keyboard


If you're not using Microsoft Windows Explorer, then you should select 'cookies' in the 'Help' function for information on where to find your cookie folder.


Cookies that have been set in the Past


After your cookies are deleted, the information collected prior to the preference change may still be used, however, we'll stop using the disabled cookie to collect any further information from your user experience. When a user opts out of being tracked for marketing purposes, a new cookie is placed to prevent user data from being tracked. Users who have opted out may still see these cookies in a web browser, but data will not be collected.


Further Information


For further information, contact the Compliance Officer at or Jonathan Dunsmoor, Esq. at



Privacy Policy for California Consumers (Residents) ONLY


About this supplemental Privacy Policy


This Privacy Policy for California Consumers (Residents) supplements the information contained in the Privacy Policy and applies exclusively to all visitors, users, and others who reside in the State of California (“consumers”, “households”, or “you”). We adopt this Privacy Policy to comply with the California Consumer Privacy Act 2018 (CCPA) and its Regulations that are issued by the Attorney-General of California from time to time. Any terms defined in the CCPA have the same meaning in this Privacy Policy.


Information We Collect


We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a California consumer/household or device (“personal information”).


Categories of Personal Information of California consumers processed by us during the last twelve (12) months:

Collected by
Examples: A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, driver’s license number, or other similar identifiers.



Collected by
Examples: A name, signature, physical characteristics or description, address, telephone number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.


Some personal information included in this category may overlap with other categories.




Collected by via Google Analytics but not used by
Examples: Browsing history, search history, information on a consumer's interaction with a website, application, or advertisement.



Collected by via Google Analytics but not used by

Examples: Physical location or movements.



Collected by
Examples: Audio, electronic, visual, thermal, olfactory, or similar information.

Excluded from the definition of ‘personal information’ under the CCPA is ‘aggregate consumer information’ that’s defined as data that’s ‘not linked or reasonably linkable to any consumer or household, including via a device,’ as well as information that’s publicly available from federal, state or local government records.

Also excluded from the definition of ‘personal information’ is:


  • information excluded by the CCPA including health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA), the California Confidentiality of Medical Information Act (CMIA) or clinical trial data; and

  • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver's Privacy Protection Act 1994.

Use of Personal Information


We may use or disclose the personal information we collect for one or more of the following business purposes:

  • To fulfil or meet the reason you provided the personal information. For example, if you share your name and contact information to ask us to connect you with a third party legal professional, we will use that personal information to respond to your inquiry.

  • To provide, support, personalize, and develop our website and services.

  • To create, maintain, customize, and secure your account with us.

  • To process your requests, purchases, transactions, and payments and prevent transactional fraud.

  • To provide you with support and to respond to your inquiries, including to investigate and respond to your concerns and monitor and improve our responses.

  • To personalize your website experience.

  • For testing, research, analysis, and product development, including to develop and improve our website and services we deliver to you.

  • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

  • As described to you when collecting your personal information or as otherwise provided under the CCPA and its Regulations.

  • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by about our website users is among the assets transferred.


Under the definition of ‘personal information’ under the CCPA, obtains the categories of personal information from the following sources:


  • Directly from you. For example, when you contact us to be connected with a third party legal professional or when you wish to register as a third-party service provider with us.

  • Indirectly from you. For example, based on our interactions with you or your actions on our website.


Sharing Your Personal Information


We may be required to share your personal information as part of delivering our services to you. This could be with our subsidiaries, affiliates, business lines or other third-party interests. The following lists the categories of third parties whom we may share your personal data as well as the purposes for doing this.



We may share your personal information within our company and subsidiaries insofar as reasonably necessary for the purposes and legal bases as set out under this supplemental Privacy Policy.




We may disclose your personal information to contractors, such as our insurers and professional advisors, insofar as reasonably necessary for the purposes of obtaining or maintaining insurance cover, managing risks, obtaining professional advice or the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure in the State of California. We may also disclose categories of personal information as listed in this supplemental Privacy Policy to our subcontractors and service providers insofar as reasonably necessary for delivering our services to you.




We may share your contact information with third-party legal professionals as part of providing our services to you.


Financial transactions relating to our website and services may be handled by our payment services providers. We’ll share transaction data with our payment service providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds.



In addition to the specific disclosures of personal information as set out in this supplemental Privacy Policy, we may disclose your personal information where such disclosure is necessary for compliance with a legal obligation under federal law or state/local laws of California to which we are subject. We may also disclose your personal information where such disclosure is necessary for the establishment, exercise or defense of legal claims, whether in court proceedings or in an administrative or out-of-court procedure in the State of California.


Sale of your personal information


We will never sell your personal information.


Your rights and choices


The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.


Access to Specific Personal Information/Right to Data Portability


You have the right to request that disclose certain information to you about the personal information we have collected over the past 12 months. Once we receive your request for access to certain information and are able to verify your identity or the identity of your representative that has the legal authority to act on your behalf, we’ll disclose to you:


  • The categories of personal information we collected about you.

  • The categories of sources for the personal information we collected about you.

  • Our business or commercial purpose for collecting or selling that personal information.

  • The categories of third parties with whom we share that personal information.

  • The specific pieces of personal information we collected about you.

  • Where we disclosed personal information for a business purpose, the categories of personal information that each category of recipient obtained from us.


In addition, you have the right to data portability. This applies where we respond to an access request electronically. In such circumstances, we are required to provide the personal information to you in a portable, technically feasible, and ready-to-use format.


Deletion of Personal Information


You have the right to request that delete all/any of your personal information that we have collected in the last 12 months.


Once we receive your request for deletion and are able to verify your identity or the identity of your representative that has the legal authority to act on your behalf, we’ll delete (and also direct people with whom we share you information to do the same) your personal information from our records, unless an exception under the CCPA applies. If this is the case, we will inform you.


There are circumstances under which we may deny your deletion request under the CCPA. For example, we may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:


  • Complete the transaction for which we collected the personal information, provide a service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

  • Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

  • Exercise freedom of speech and ensuring the right of another consumer to exercise their right to free speech or exercise another right provided for by federal or state laws.

  • Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).

  • Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.

  • Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.

  • Comply with a legal obligation under federal, state or local laws in the State of California.

  • Make other internal and lawful uses of that personal information that are compatible with the context in which you provided that information.


Exercising Your Access, Data Portability and Deletion Rights


To exercise the access, data portability, and deletion rights as outlined above, please submit your request by either:


Mail: Attn: LegalHelpline, c/o Dunsmoor Law, P.C. 1 Seneca Street, Suite 29-M32 Buffalo, NY 14203

Phone: 716-371-1936 (8:00-5:00, Eastern Standard Time Monday-Friday).


Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your child under the age of 16 years old.


You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:


  • Provide sufficient information that allows us to reasonably verify you are the person about whom we processed personal information or a legally authorized representative.

  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.


We can’t respond to your request or provide you with personal information if we can’t verify your identity or legal authority to make the request and confirm the personal information relates to you or the subject of the request.


Making a verifiable consumer request doesn’t require you to create an account with us. We’ll only use personal information provided in a verifiable consumer request to verify the requestor’s identity or legal authority to make the request.


Response Timing and Format


We endeavor to respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing by mail or electronically in accordance with your preference.


Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we can’t comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that’s readily useable and should allow you to transmit the information from one entity to another entity without any technical difficulty.


We don’t charge a fee to process or respond to your verifiable consumer request unless in exceptional circumstances it’s excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will advise you why we made that decision and provide you with a cost estimate before completing your request.



We’ll never discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we won’t:


  • Deny you services.

  • Charge you different prices or rates for services, including through granting discounts or other benefits, or imposing penalties.

  • Provide you a different level or quality of services.

  • Suggest that you may receive a different price or rate for services or a different level or quality of services.


However, at our discretion, we may offer certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.


Other California Privacy Rights


California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write or email to us at:


Email:; or

Mail:  Attn: LegalHelpline, c/o Dunsmoor Law, P.C. 1 Seneca Street, Suite 29-M32 Buffalo, NY 14203

Will this Supplemental Privacy Policy change?


This Privacy Policy is subject to change in order to remain compliant with data protection and privacy laws in the State of California. We will post revisions to this Privacy Policy on our website. Please check back periodically, especially before you provide any personal information. If the manner in which we use personally identifiable information changes, we will notify you by: (a) sending the modified policy to our users via email; and/or (b) any other reasonable means acceptable under applicable law.


This privacy policy was last updated in April 2020. Your continued use of our website following the posting of changes to this Supplemental Privacy Policy constitutes your acceptance of such changes.


Any Questions?


We hope this Supplemental Privacy Policy has been helpful in setting out the way we process your personal information and how we do this in accordance with the CCPA.


If you have any questions that haven’t been covered by this Privacy Policy, please contact our Compliance Officer at:


Email:; or

Mail:  Attn: LegalHelpline, c/o Dunsmoor Law, P.C. 1 Seneca Street, Suite 29-M32 Buffalo, NY 14203

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